3D digital signage to drive demand for digital signage in UAE

BANGALORE, INDIA: Digital signage is a form of digital display witnessing increasing adoption in retail, transportation, hospitality and entertainment applications. The UAE is one of the major digital signage markets in the Middle East & Africa region, exhibiting double digit growth.

The demand for digital signage has increased exponentially due to growing demand from hotels, shopping malls and hospitals. As the UAE would be hosting World Expo 2020, the demand for large screen display screens in malls, retail outlets, etc. is also witnessing a robust growth.

According to the recently published TechSci Research report "UAE Digital Signage Market Forecast & Opportunities, 2019", the UAE digital signage market is projected to grow at a CAGR of around 23 percent during 2014-19. Samsung, LG and Toshiba are the leading suppliers of digital signage in the UAE. However, these companies are heavily dependent on digital signage imports from China, Japan and South Korea.

The report highlights that digital signage can support various display formats such as pictures, video, TV broadcast, animation, web pages, texts, MS power-point, MS-word, MS-excel, PDF documents, etc. Further, digital signage also allows displaying multiple messages at the same time on the screen and can be used both in indoor and outdoor applications.

The report reveals that the demand for digital signage is rising due to increasing marketing expenditure, growth of high definition (HD) market, interactive communication, animations, growth of Out of Home (OOH) advertisement, etc. Further, the market growth is also being supported by expansion of organized retail sector, shopping malls, tourism, airports, etc.

"In the UAE's digital signage market, display segment accounts for the highest revenue share, due to increasing trend of large size screen. The segment is expected to continue its dominance over the next five years, on account of growing video wall and 3D digital signage market. The demand for LED displays is projected to witness fastest growth over the forecast period." said Karan Chechi, research director, with TechSci Research, a research based global management consulting firm.