3 ways in which Native5 can help Myntra

Sonal Desai
New Update

MUMBAI, INDIA: With the acquisition of Native5, a Bengaluru-based mobile application development ISV, Myntra is looking at escalating its website to a mobile friendly one.


Here are 3 ways in which Native5 can help Myntra:

Mobile first strategy: Myntra has been toying with the idea of moving its business entirely on to the mobile platform. Native5’s expertise in mobile application development fits right into Myntra’s strategy. This will provide Myntra will a ready-to-use mobile app platform, and provide the online store with an edge over its competition which is looking to partner with or acquire companies for their mobility initiatives.

Cost cutting: Native5 has been developed on a cloud platform; this enables organizations to create and distribute mobile apps across form factors, thereby saving valuable time and money.


Brand leverage: Native5, which was acquired by Flipkart in May 2014, will be absorbed into the Flipkart technology team.

It also comes with a lot of qualitative legacy. Native5 was incubated at Microsoft Accelerator in 2013 and was a part of the Nasscom 10,000 Start-up program the same year. The venture was one of the finalists of Qualcomm's QPrize in 2012.

In 2012, Myntra acquired Exclusively, which had a private label brand, and in 2013, it acquired Fitiquette that developed an in-store dressing room experience similar to a virtual fitting room.

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