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26G memory card capacity likely by 2012

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CIOL Bureau
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BOSTON, USA: In the second of two recent reports on the cellphone removable memory card market, the Strategy Analytics Handset Component Technologies service predicts that the average capacity of a removable memory card for the cell phone market will grow exponentially over the next five years, at an average 120 percent per year, from 517 megabytes in 2007 to 26 gigabytes in 2012.

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This report, “Cellphone Memory Card Forecast: Card Sales to Grow at 18 percent per Year, Reaching $11 Billion by 2012,” also reveals that revenue from sales of removable memory cards for cell phones will grow from $4.8 billion in 2007 to almost $11.3 billion in 2012.

The report also concludes that card sales for cell phones totaled 535 million in 2007, up from 309 million in 2006, and are forecast to grow to 990 million in 2012. The 256MB card, which was the most common card sold in cell phones in Q4 2007, will slowly lose share. In contrast, 4GB cards, which accounted for around 3 percent of all sales in Q4 2007, will represent over 10 percent of cell phone card sales by Q4 2008.

Steve Entwistle, VP of the Strategic Technologies Practice at Strategy Analytics, notes: “Card capacity growth in cell phones is being driven primarily by increased penetration of music players, megapixel cameras and office applications. This has resulted in a huge increase in the storage of music, video and email files on phones. This trend is expected to accelerate as demand continues to grow at well over 100 percent per year.”

Stuart Robinson, Director of the Handset Component Technologies service, adds, “While the price per megabyte for cards is declining at around 60 percent per year, cell phone card capacity is doubling faster than at Moore’s Law rates, resulting in a slight increase in the overall average price of cards.”

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