2014 eCommerce Expo China to be held in May

SHANGHAI, CHINA: VANCL, which has been trapped in a serious financial crisis since the end of last year, rang the alarm for other e-commerce giants. Those e-commerce giants are pre-occupied with financing, corporate expansion and building platforms and the most important part of the business -- Customer Experience, is often overlooked.

The concept of "Customer Experience is King" has been started since 2014. Ma Yun has repeatedly emphasized that e-commerce brings revolutionary change to lifestyle. That said, e-commerce goes far beyond business figures, it is also about the shopping process and experience of details that make up an important part of customers' lifestyles.

Virtualized e-commerce shopping has created a great value, yet, it is not without loopholes -- the lack of physical experience in the course of purchase will not be able to cope with the rising demand of the customers. E-commerce businesses may risk losing their present customer groups and completely disappear in the next five years. Therefore, if e-commerce businesses are to operate sustainably, customer experience will constitute an essential part of their business strategy.

As industry trend is changing, so does the form of marketing. 2014 eCommerce Expo China and 2014 TFM&A China will be held on May 15th-16th in Hotel Equatorial Shanghai. This year, eCommerce Expo will be focusing on Customer Experience, industry experts are invited to forecast and analyze the prevalent industry trend, preparing the industry members for the new era of "Customer Experience is King". The committee will also update the new market plan and solve the problems with industry colleagues.