1/3rd holiday bookings via smartphones

With young professionals and married couples taking complete advantage of holidays in addition to weekend holidays, it does not come as a surprise, that a third of travelers from India are booking holidays on their mobile phones.

A survey by online travel portal Yatra, reveals a 10 percent year-on-year jump, currently standing at almost 32 percent. The report also reveals that there is a steep decline in the demand for travel agents with the number being a mere 8 percent in 2016 versus 11.2 percent in 2015.

Travelers spending on summer trip per person has seen an increase in the mid segment range, with over 25 percent people looking to spend Rs 25,000-50,000 in 2016, as against 17 percent in 2015.

The survey also found that 44 percent Indians believe that relaxation during holidays is the key reason to travel in 2016.

"We continue to see a strong year-on-year growth in Indians traveling to various foreign and domestic destinations. We have also seen an increased demand for newer destinations this summer, with North East India destinations making it to our top five domestic destinations," says SharatDhall, President, Yatra.com.

"Indians are increasingly getting comfortable making their travel bookings on the mobile and (we) expect to see a further increase in bookings via our app in the coming year," he says.

Additionally, 67.4 percent are planning a summer trip in 2016, as against only 35 percent in 2015. Despite the rupee slipping to 66-67 levels against the US dollar, nearly 31 percent of travelers are looking at international trips for summer 2016.