0PII crowdfunding initiative spotlights information protection for mobile users

CARY, USA: The innovative mobile advertising platform design firm Zero Personally Identifiable Information (0PII) and its founder, Edison Nica, announced that the company is seeking $500,000 in start-up funds through an eight-week campaign on Indiegogo, one of the premier crowd-sourcing sites on the Internet.

These funds will be used to develop, test and release the Privacy Aware Personalized Recommendations and Services (PAPeRSS) platform for Android systems. PAPeRSS allows mobile users to retain control over their own personally identifiable information and to make choices regarding which applications and advertisers are allowed to access this information on a case-by-case basis.

For mobile advertisers, remaining sensitive to the issues of consumer privacy and personal data protection can generate significant goodwill among potential customers. As 0PII founder Edison Nica points out, "Users don't hate technology; they hate the lack of true control of the technology."

Access to and use of personally identifiable information on mobile devices can be a sticking point for many consumers. Rather than risk their personal data, some end users may actively avoid ad-supported software or advertising campaigns that require them to create profiles, establish login credentials or accept cookies. The PAPeRSS program will help advertisers avoid these issues and establish a more positive reputation with mobile users in the competitive online marketplace.