Zivame reaches out to less priviledged with 'gift a bra' program

BANGALORE, INDIA: Zivame.com, India's largest online lingerie portal, is celebrating their second anniversary on the 25th of this month with their ‘Gift a bra' program, which will provide lingerie to less privileged women in your household or neighbourhood.

The brand has grown 50 percent year on year since inception and with this initiative they hope to reach out to women who are less privileged in India. This anniversary Zivame gives back to their consumers for all their support and trust in the brand.

The ‘Gift a bra' program encourages its customers to give the gift of right fit to underprivileged women who are an important part of their lives. Customers can gift lingerie to their household help/cook or care taker as a token of appreciation for the contribution these women have made in simplifying their lives. Customers only need to fill a simple form with details of whom they want Zivame to send a bra to and why, in return your household help will receive beautiful lingerie with personalized gift wrapping from Zivame.com.

Earlier this year, Zivame.com tied up with the well-known social enterprise Goonj to address the basic need of clothing for rural India and with ‘Gift a bra' initiative the brand hopes to give the gift of right fit to each and every Indian woman. Zivame strongly believes that every woman deserves the right lingerie and the brand is constantly striving towards empowering women.

Richa Kar, CEO of Zivame.com, adds: "Every Indian woman deserves the right to perfect fitting lingerie. We hope this program will encourage women to participate and by gifting new lingerie, they will also be giving a gift of confidence."

Furthermore, the brand is also running exciting offers and promotions all August on its website.