Zivame raises Rs. 250cr and brings its app too!

BANGALORE, INDIA: Zivame, announced that it has raised Series C round of Rs 250 crore from Zodius Technology Fund and Khazanah Nasional Berhad, the strategic investment fund of the Government of Malaysia. Existing investors Unilazer, IDG Ventures and Kalaari Capital also participated in the round.

The company plans to use the funds to continue dominating the category and provide a world class lingerie shopping experience to Indian women. The company also announced the launch of its app, the first lingerie app for women in India.

Richa Kar, founder and CEO, Zivame said, “Worldwide, lingerie is the most exciting category in the women’s apparel segment. The Indian woman, who is more confident than ever before is indulging herself in lingerie to express her individuality. She wants to look and feel good and has the economic independence to splurge on lingerie she never had access to before. Zivame is the catalyst of this change; using technology to understand her better and providing her an unsurpassed lingerie experience.”

“We are also proud to launch the first Indian lingerie app today. We want to empower women to shop their most intimate wear in the most intimate environment – their mobiles.” Richa said.

The app has been built after intensive study of navigational behavior of consumers to create a design that would quicken product discovery. With a browse-driven experience it is made for speed with a two click checkout process. Today, close to 60pc of Zivame’s traffic comes from mobile and the company is confident that this will grow as the personal nature of the device allows women to indulge in her choices more confidently.

“The fact that reputed investors like Zodius and Khazanah have invested in us highlights the robustness of our vision, business model and execution capability. We are optimistic, restless and ambitious to build Zivame as the brand that is transforming Indian women.” Richa added.