ZenithOptimedia to set up Singapore technology hub

SINGAPORE:ZenithOptimedia, a media services firm, has announced plans to set up its first regional analytics and technology hub for Asia in Singapore.

Gerry Boyle, chairman of ZenithOptimedia Asia Pacific, said, "This initiative recognises the increasing importance of creating Asia-specific data and technology solutions. It is a major step in driving future readiness and growth for ZenithOptimedia".

The hub will develop solutions for emerging types of data and technology.

These solutions include mobile and contemporary analytics solutions such as social and text analytics, ZenithOptimedia said in a statement. The hub's 45 staff will also address existing technology and data needs.