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ZAGG kicks off 2014 with new look

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Harmeet
New Update

SALT LAKE CITY, USA: ZAGG Inc., a leading company and preferred brand in mobile device accessories company, with a portfolio that includes ZAGG and iFrogz, has introduced a refreshed look and feel, including a new version of the company's familiar ZAGG logo.

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The new ZAGG logo and brand elements incorporate features from the brand's previous look with a restyled, modern, balanced design and color scheme.

The ZAGG rebrand addresses the evolution of how and when people use their mobile devices, updating their new imagery to reach out to customers in a more conversational tone. ZAGG's new branding will be featured prominently on their updated packaging, which has been

completely reimagined with powerful branding elements such as the recognizable yellow pyramid.

"During this redesign project, we were very conscientious about respecting where we have come from. We wanted a unified look and feel that would support the continued growth of the ZAGG brand and appeal equally to both our established customer base and future customers," said Kent Wuthrich, executive vice president of marketing for ZAGG.

ZAGG will implement their new logo and refreshed brand style to enhance the user experience on ZAGG.com, as well as on ZAGG's packaging, in the first half of 2014.

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