YouTube has announced a new feature to help creators make money while connecting with their fans during a live stream: Super Chat. Starting today on select channels, viewers can pay in order to highlight their message in a bright colour, and have their comment pinned on the stream.
Super Chat will replace Fan Funding, the site’s previous tool for viewers to pay creators. YouTube’s product manager Barbara Macdonald said the goal for Super Chat is to help fans reach out to their favourite YouTubers in real time, and vice versa. “Creators can look at their messages and prioritise their biggest fans during a stream,” she said.
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The feature is very much similar to streaming site Twitch’s Cheering feature, which allows viewers to pay real money in order to have their messages stand out in the chat stream through the use of emoticons.
“Today, we are introducing our latest tool for fans and creators to connect with one another during live streams: Super Chat. Anybody watching a live stream can purchase a Super Chat: a highlighted message in the chat stream that stands out from the crowd to get even more of your favourite creator’s attention. And Super Chats remain pinned to the top of chat for up to 5 hours, giving more airtime for your messages,” the company said in an official blog post.
Five hours is a lot of airtime for any message and fan. Plus it also lets creators make some extra bucks from their videos besides of course being able to better connect with their bigger fans.
Super Chat is launching today into beta with top YouTubers, including iHasCupquake, Great Library (buzzbean11) and Alex Wassabi. It will roll out more broadly at month end for creators in 20 countries and viewers in more than 40 countries, the company says.
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YouTube launches “Super Chat,” now pay to pin your comments on live streams
YouTube has announced a new feature to help creators make money while connecting with their fans during a live stream: Super Chat. Starting today on select channels, viewers can pay in order to highlight their message in a bright colour, and have their comment pinned on the stream.
Super Chat will replace Fan Funding, the site’s previous tool for viewers to pay creators. YouTube’s product manager Barbara Macdonald said the goal for Super Chat is to help fans reach out to their favourite YouTubers in real time, and vice versa. “Creators can look at their messages and prioritise their biggest fans during a stream,” she said.
The feature is very much similar to streaming site Twitch’s Cheering feature, which allows viewers to pay real money in order to have their messages stand out in the chat stream through the use of emoticons.
“Today, we are introducing our latest tool for fans and creators to connect with one another during live streams: Super Chat. Anybody watching a live stream can purchase a Super Chat: a highlighted message in the chat stream that stands out from the crowd to get even more of your favourite creator’s attention. And Super Chats remain pinned to the top of chat for up to 5 hours, giving more airtime for your messages,” the company said in an official blog post.
Five hours is a lot of airtime for any message and fan. Plus it also lets creators make some extra bucks from their videos besides of course being able to better connect with their bigger fans.
Super Chat is launching today into beta with top YouTubers, including iHasCupquake, Great Library (buzzbean11) and Alex Wassabi. It will roll out more broadly at month end for creators in 20 countries and viewers in more than 40 countries, the company says.