You can safely surf this Playboy site!

CHICAGO, USA: Playboy Enterprises (PLA) has launched a new website, which it claims would be safe to browse at work.

The site, named thesmokingjacket.com, contains none of the nudity of the iconic magazine. It will focus on humor — original content and funny moments harvested from different sources.

“We saw that we were missing a golden opportunity to reach guys when they're online the most: when they're sitting at their desk, not working, sending e-mails to their friends,” The Associated Press quoted Jimmy Jellinek, Playboy's editorial director, as saying.

Also read: Watch Playboy.com beauties on YouTube!

Targeting the men in the age group of 25 to 34 years, the site won't include the long interviews or in-depth articles found in Playboy.

"A lot of our audience logs on (to Playboy.com) after work and we saw that we were missing a golden opportunity to reach guys when they're online the most: when they're sitting at their desk, not working, sending e-mails to their friends," said Jellinek.

The site will dip into the Playboy archives with photographs like those from the 1983 Playmate Playoffs, in which bathing suit-clad women competed in games such as a tug-of-war, the report added.