Ybrant Digital to acquire stake in Web 3.0

HYDERBAD, INDIA: Digital Marketing services provider Ybrant Digital today announced that it has planned to acquire a minority stake in the company, Web 3.0 based out of Israel.

Web 3.0 operates in most growing digital fields - the web, mobile web, and performance based marketing and applications development, said a press release.

Ybrant Digital's investment in Web 3.0 comes in the wake of major joint initiatives the companies are making in the mobile space.

Studies estimate worldwide spend on mobile marketing, advertising and messaging to exceed US $3.3 billion in 2011, and reach $20.6 billion by 2015. Search ads and location-based ads will particularly drive growth.

Brand spending on mobile advertising will grow from 0.5 per cent of the total current advertising budgets to over 4 per cent in 2015. Asia has and will continue to dominate global mobile ad spend, the release added.

The innovations in the digital media have transformed how people connect, communicate and collaborate. Ybrant has learnt in order to be a leader in the space, one needs to constantly adapt to the changing market conditions.

“We clearly see that the mobile media has huge potential for growth in the years to come. Ybrant has made a strategic commitment to play a significant role in the growth and development of this arena. This collaboration with Web 3.0 is the first among the few moves we are making towards strengthening our offering.” said Suresh Reddy, chairman and CEO of Ybrant Digital.

“We are proud to join hands with one of the fastest growing digital advertising groups in the world. Digital advertising has been showing tremendous growth globally,” said Shahaf Bar-Geffen, CEO of Web 3.0.

He added that with Ybrant’s massive global team and a solid growth strategy, they would be able to jointly expand their mobile advertising efforts at a faster pace and to subsequent markets, getting Ybrant's vision of a seamless multi platform offering closer to its full potential.