Yahoo! India ties up with Jagran Group

BANGALORE: Yahoo! India and the Jagran Group today jointly announced the launch of a new co-branded Hindi news and current affairs Internet property.

According to the agreement, Jagran and Yahoo! India will share graphical and keyword advertising revenue generated by the property with Yahoo! India managing the advertising sales and ad-serving for the new co-branded property. Both companies will also partner in distributing Yahoo! India’s search and small and medium business offerings.

The partnership will create a richer online Hindi user experience, with Jagran’s original content across news, current affairs, sports, entertainment and other features. It will be complemented with Yahoo!’s innovative, user-focused internet products and services offered in seven Indian languages, including Yahoo! search, mail and messenger.

"This is a partnership that will reshape the online Hindi news and current affairs landscape – in terms of customer experience, user engagement and monetization. Yahoo! India and Jagran will together provide online Hindi news and current affairs to our users who constitute over 80 per cent of India’s online audience," said Aparna Pujar, director – Products, Media and Entertainment, Yahoo! India.

“This platform will help rebrand and rescale the Hindi online space and leverage the strengths of both the organizations in creating a online property,” said Sanjay Gupta, CEO, Jagran Prakashan Limited.