Yahoo brings new mobile ad format in India

Yahoo has announced the availability of Yahoo Tiles, a new mobile ad format to reach consumers through engaging and interactive content in India.Yahoo Tiles enables brands to tell visually compelling and immersive stories across Android and iOS devices.

“When consumers click on a mobile ad, they are taken to a custom mobile landing page that can feature 360-degree video and images as well as dynamic and interactive features such as video, swipeable images, and social feeds,” said a company statement.

“With its lightweight design, Yahoo Tiles delivers a more engaging and seamless consumer experience for mobile native, video and display ads,” it added.

In the face of ever-growing mobile media business, Yahoo is building advertising solutions that help marketers take advantage of this growth. Yahoo Tiles helps advertisers reach diverse audiences at scale, including more than 600 million mobile users on Yahoo and across our extended network.

Yahoo says that brands can work with its ad creative tech team to build, support, and scale their mobile campaigns.