Xerox India expands product portfolio

BANGALORE: Xerox India today announced plans to expand its presence in new product categories of the Indian market. As part of this endeavor, Xerox will strengthen its product portfolio in India and enter new product categories -projectors and scanners. Initially, Xerox is launching six scanners and two projectors in the country.

The new products launched by Xerox are a part of its New Office Group (the other two business groups of the company include Production Systems Group and Xerox Global Services). This would offer a range of black & white and color document management products including printers, copiers, advanced MFDs, faxes, and office supplies such as paper and consumables. The New Office Group has identified 'MFD adoption', 'Color Everywhere' and 'Two-Tier' distribution model as the key business priorities for 2005.

Commenting on the company's plans to enter the new market segments, Andrew Horne, managing director, Xerox India Limited, said, "By expanding our presence across new market segments, we will cater to a larger base of customers in India.”

To create an effective national channel network, Xerox had recently implemented its 'two-tier' distribution model in Indiaand has signed five partnerships recently with Redington and Ingram Micro as its national distributors; and with Salora International, Micromax and Ansatta as its regional distributors. Xerox India has also partnered with ACCEL ICIM and Godrej Prima as its service partners and with eSys Information Technologies as its supplies distributor.