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Xbox 360 launch campaign takes off

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CIOL Bureau
Updated On
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NEW DELHI: Microsoft

Entertainment
& Devices division in partnership with Adidas and

Electronic Arts (EA) announced a special pre-order campaign, where the gaming

enthusiasts can pre-order the Xbox 360 by SMS'ing “X360” to 8243.

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The pre-order combo will include a limited Edition FIFA World Cup Xbox 360

Core System at an inaugural pre-order bundle price of Rs 19,990 with a special

10 percent discount. The core system will come with a special custom built

limited edition face plate and an EA Sports 2006 FIFA World Cup game along with

two special edition Adidas FIFA World Cup T Shirts and one special edition

Adidas FIFA World Cup cap.

Elaborating on Xbox

360
promotion, Mohit Anand, country manager, Microsoft, India, said, “Our

pre-order promotion spells out the customer excitement and euphoria around the

Xbox 360 India launch and has been specially designed to give Indian gamers

access to the mind-blowing Xbox 360 experience. With more and more gamers

wanting to get hold of their Xbox 360 console at the earliest, we are confident

of an overwhelming response.”

“The innovation that Xbox 360 stands for is something we believe in at

Adidas, and through our collaboration we can jointly reach out to an entire

audience which loves to game indoors and outdoors.” added Andreas Gellner,

managing director, Adidas India.

© CyberMedia News

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