Women weave magic on the Web

MUMBAI, INDIA: Remember the movie Seeta aur Geeta that starred Hema Malini in her first double role? For those countless fans who enjoyed this flick to the hilt, a woman centric site which has the very same Hema Malini playing a key role in its advisory board is born in a new avatar altogether.

From ladies special trains to buses, from women centric radio channels to websites, it’s a ladies land all the way. Whilst we weep for those women who were molested during the New Year eve, we are also happy for the initiatives such as the launch of MEOW 104.8 FM (a radio channel especially for women) and the updated version of www.sitagita.com that augers well for women empowerment.

“This trend (of woman centric initiatives) has to continue as we make up for the 50 per cent of the population and we are getting empowered in every sphere of life — be it women political leaders, senior student leaders or even doing well in the corporate ladder and it is important to have to cater to this audience,” opined Nirmal Mirza, chief executive of sitagita.com.

Though it made its debut over eight years ago, sitagita.com has come out with a renewed format to woo the female audience. When it commenced its operations earlier, it was touted to be way ahead of its time and today this site has blossomed into one that caters to issues for the entire gamut of age groups of women with Sigi e-magazine forming the most sought after feature of this site.

When questioned the choice of color pink for the site, Nirmal quipped, “The colors were pleasing to the eye and irrespective of the gender bias.” With the articles on this site being read by over 120 cities across the world, Mirza wants the articles to be timeless and have a universal appeal. She also feels that the Internet as a medium is different.

“As opposed to television, in the Internet you have to use a lot of technology to put your message across,” she stated.

The clientele of Sitagita has been bolstered by some big names such as MetLife, CavinCare, Club Mahindra and Birla SunLife to name a few. With women empowerment gaining more mileage than ever, sites such as sitagita.com would without doubt become the voice of the new-age Indian. Mirza hopes that her brainchild becomes as popular as some of the other women magazines such as Femina and Cosmopolitan.

“Fifty per cent of Femina is read by men and if men begin to read sitagita, then I would say that we have served our purpose,” summed up Nirmal. We couldn’t agree more.

© CyberMedia News