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Wipro to acquire design firm Designit to enhance its digital offerings

Wipro Digital, the digital business unit of Wipro intends to acquire design firm, Designit

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BANGALORE, INDIA: Wipro Digital, the digital business unit of Wipro intends to acquire design firm, Designit for $94 million. The company delivers transformative product-service experiences for some of the world’s most innovative brands in healthcare, telecom, banking, automotive, and retail.

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Designit’s capabilities and proven record in strategic design, user experience (UX), interaction design (IxD) and product innovation result in meaningful product-service experiences that help people live smarter, healthier and more productive lives. Designit’s expertise in experience-driven design complements Wipro Digital’s capabilities in technology, digital strategy, design, and digital architecture.

Together, the two organizations become a comprehensive and scalable global digital transformation partner for the entire C-suite, helping to improve customer experience while radically digitizing business operations.

Mikal Hallstrup, Founder and Chief Visionary Officer, Designitsaid,“In an age of rapidly changing technology and consumer behavior, organizations need to exceed user expectations continuously. Designit will offer its unique Strategic Design Process together with Wipro Digital’s end-to-end business transformation capabilities. Together, we are building one of the world’s most impactful partners for clients ready to create the future.”

"Designit has also developed a unique open, creative and collaborative culture that we intend to nurture and grow. We look forward to working with Designit’s multi-disciplinary teams that focus on creating a better and smarter future,” said Rajan Kohli, Senior Vice President and Global Head, Wipro Digital.

The acquisition is expected to be closed in the current quarter.

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