What sustains the global data center UPS market

MOUNTAIN VIEW, USA:Increasing dependency on data centers for mission-critical applications, is lending impetus to the global data center uninterruptible power supplies (UPS) market. The improved investment landscape is further expanding the scope of the UPS market as organizations that withhold spending over the last few years and seeking solutions to increase energy efficiency.

New analysis from Frost & Sullivan (http://www.powersupplies.frost.com), Analysis of the Global Data Center Uninterruptible Power Supplies Market, finds that the market earned revenues of $1.61 billion in 2013 and estimates this to reach $2.34 billion in 2019 as a result of the demand for well-equipped data centers with fully functioning backup power.

"The trend towards virtualization and cloud computing as well as the need for data availability on the go, is boosting the number of UPS installations," said Frost & Sullivan Energy & Environmental Research Analyst Anu Elizabeth Cherian. "Organizations are veering towards a new generation of UPS systems that complement the virtual server design and significantly raise the total power usage effectiveness of data centers."

The price premium attached to UPS systems with higher efficiency, however, is deterring cost-conscious end users from upgrading their current UPS equipment. Lack of product differentiation, market maturity, and intense price competitiveness are also limiting the development of the global data center UPS market.

UPS manufacturers must invest in product innovation and revamp their current technologies to sustain steady year-over-year growth. For instance, they could employ direct current backup power systems to meet the demand for energy efficiency in data centers.

"In addition, the expected increase in market consolidation will provide a platform for UPS manufacturers to expand their product portfolio and service offerings to data center customers," stated Cherian. "They will also be in a better position to build long-lasting relationships with customers and enhance brand equity by offering value-based packages and data center support services."

Analysis of the Global Data Center Uninterruptible Power Supplies Market is part of the Power Supplies & Batteries Growth Partnership Service program. Frost & Sullivan's related research services include: Analysis of the Indian Stationary Industrial Battery Market, Global Military Battery Market, Global Industrial Batteries Market, and Idea Labs Industry Scorecard for Power Generation. All research services included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.