BANGALORE: Webshastra, an Internet advertising solutions company has been
launched in Bangalore. The company will provide online media advertising
solutions to publishers, advertising agencies and advertisers. Webshastra, will
in due course create an online media-buying vehicle to service the needs of the
advertising industry in India.
"Webshastra, leveraging technology and media expertise to create
solutions, will help advertisers and publishers unleash the power of the Web for
branding, selling products and building relationship with customers. We believe
in making advertising work on the web," stated company managing director
Vinod Nambiar. Webshastra claims to offer publishers an option to outsource
their complete advertising management function, including media sales.
Webshastra will create an "Ad Network" which will help both the
publisher and the advertiser.
Webshastra expects to develop detailed behavioral profiles of users within
this network to help advertisers target their desired customer segments much
more effectively and simultaneously, allow publishers to earn higher revenues by
accurately targeting particular user segments on behalf of advertisers, states a
release issued by the company.
Webshastra co-founder and chief operating officer Kiran Gopinath, believes
that due to lack of measurability, Internet advertising is held to unreasonable
standards, which invariably leads to companies complaining about Internet
advertisements not generating sales. He states, "Webshastra will deploy
advanced targeting technology to help online advertisers to reach the right
audience. Webshastra's technology infrastructure would enable advertisers to
customize communications precisely and according to their needs". Serving
as a liaison between the advertiser and website, Webshastra will assist partners
with advertising efficiency, technology management, marketing strategies, and
market research. The company announced the successful culmination of its first
round of venture capital funding. E.M. Warburg, Pincus & Co., a global
provider of private equity capital, provided the financial backing for
Webshastra.