Weavers spinning in e-payments for handicrafts' sale

MUMBAI, INDIA: Now weavers of an emporium would be able to sell and increase their business via digital payments and help customers to avail the facility of easy product booking.

TechProcess Payment Services Ltd, an electronic payments firm has announced its partnership with The Central Cottage Industries Emporium (A Government of India Undertaking, Ministry of Textiles), a large emporium for authentic handloom and handicraft products to enable digital payments.

The emporium promotes handicrafts and handlooms on various platforms and sells products created by Indian artists. The emporium has been selling artefacts only through cash, credit card, cheque and bank transfer for which customers had to visit their Delhi showroom or select the product on the website and order it offline.

The tedious process of viewing the products online and then buying them offline resulted into procrastination and in most of the cases loss of buyer's interest, thereby causing loss of sales.

With e-payments now enabled, it is expected to enhance the overall customer experience by providing the option of purchasing the products online with ease and also, help the weavers and artists to get the right price to their products.

Kumar Karpe, CEO, TechProcess Payment Services Ltd. informs, “Globally, Indian handicraft products are extremely popular and are collected by enthusiasts across the length and breadth of our country. We are glad that our association will enable customers to experience our convenient online payment platform and buy the products with ease. Our association is aligned with the Government’s initiative of ‘Digital India’ and will help enhance consumer’s digital payment experience.”