Waymo launches public education campaign on self-driving cars

By : |October 10, 2017 0

Alphabet’s self-driving car unit- Waymo is launching a public education campaign- “Let’s Talk Self-Driving” aimed at addressing the doubts people have about autonomous technology.

“There is a lot to talk about when it comes to self-driving cars. As with any new technology, there’s great enthusiasm and curiosity about self-driving cars — and there’s some confusion, too,” Waymo CEO John Krafcik says in a blog post announcing the campaign. “That’s why we’re joining forces with a diverse group of organizations — Mothers Against Drunk Driving, the National Safety Council, the Foundation for Blind Children, the East Valley Partnership, and the Foundation for Senior Livingto launch the world’s first public education campaign for fully self-driving cars.”

The campaign will include both digital and outdoor advertising, with an initial focus on Arizona, where Waymo is currently testing its autonomous ride-hailing service in a limited pilot. The plan is to eventually expand this into a national program, with exposure to Waymo’s self-driving tech for the general public.

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The company says the campaign is intended as a response to US transportation secretary Elaine Chao’s call for the industry to “step up” and engage with the public on this technology. MADD National President Colleen Sheehey-Church notes in a statement that self-driving could “completely eliminate drunk driving and other causes of traffic deaths,” while the NSC says that “automation holds incredible promise” but that “Americans will need to understand what self-driving vehicles can and can’t do.”

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