Watch India Australia fight it on the net

And you will be witness to this intense rivalry sitting right in your office. Neo Sports will be telecasting the India-Australia series live on its website www.neosports.tv

Online viewers can avail this service by subscribing to various packages of their choice on a per event basis at Rs five, highlights every half an hour at Rs 30, day pass at Rs 50 and series pass (seven ODIs and one twenty20) at Rs 150. The consumer can also avail of an all access live streaming service at Rs 100 per month, which will entitle him to all the other services also.

Neo Sports has partnered with Willow TV for the venture. Willow TV is the leading portal for live Internet streaming of all cricket events worldwide, and has been providing live streaming video of every major cricket series since 2003.

Willow TV provides subscribers with enhancements such as live interactive scorecards and high bandwidth video streams as well as mobile and IM offerings.

Speaking at launch, Shashi Kalathil, CEO, Neo Sports Broadcast Pvt. Ltd, said the new website will try to bring encapsulated cricket that can be viewed in office environment”.

“In office, an employee is not watching cricket for the entire seven hours, but wants to be connected with the match. This live streaming connects the cricket fans especially the office goers with the match, where they can watch live match and replay it when ever they want,” Shashi said.

Additionally ensuring further viewer stickiness, the website will also offer an interactive scorecard and various graphical analysis tools like wagon wheels, manhattans, player/match statistics and much more. The same will be promoted via an extensive online & TV campaign.

Kalathil elaborated, “The core target for this product is the office-going audience, who usually misses out on all the high profile cricket action while he is in office. Our service allows him cricket in “controlled doses” while going about his office work, that too in a superior form in contrast to the one dimensional text commentary which is the only option available currently”.

Kalathil added “Research has brought to the fore, that on match days a typical office scenario involves employees trying to watch the action on the few television sets available, or worse bunking office! In the end it’s a no-win situation where either work suffers, or employee morale, which is why this service got a thumbs-up from CEOs & HR heads of leading companies at its concept stage itself.”