WhatsApp join hands with Vodafone to promote chat in local Indian languages

BANGALORE, INDIA: Vodafone India has joined hands with WhatsApp to promote and educate the user to use the messaging app in local Indian languages. WhatsApp currently has over 200 million monthly active users in India, using 10 Indian languages.

To drive the adoption of the newly introduced local language feature on WhatsApp, Vodafone has built customized pages in various Indian languages (Hindi, Marathi, Bengali, Tamil among others).

Setting up the local language option has been made simple with an animated step-by-step approach displaying the option of changing to different Indian languages while chatting. Updating status, chatting or even sharing messages in the language of the customer’s choice is possible.

“Language choice is an important feature for our users and we are happy to stand together with Vodafone on this education initiative that makes messaging on WhatsApp an even better experience,” said Neeraj Arora, Vice President at WhatsApp.

Sandeep Kataria, Chief Commercial Officer, Vodafone India, said, ‘We are delighted to partner with WhatsApp for enabling and educating our customers to be able chat in the language of their preference and hence be more at ease while chatting with their loved ones. We see it as a big step towards empowering the next one billion internet users."