Vistaprint now in India

BANGALORE, INDIA: Vistaprint, one of the leading online provider of professional marketing and gifting products and services to small businesses and independent professionals, is now in India to provide consumers a whole new range of high quality customized marketing and personalized gifting products and services.

Historically, most SMB owners, entrepreneurs and consumers at large have struggled with finding the right equilibrium of price and quality. While the more established full-scaled printers offer good quality at a higher setup cost, the local smaller-scale printers are price competitive but rarely offer production quality.

With proprietary technologies and a disruptive business model that uses the internet as an enabling tool, Vistaprint's differentiator lies in offering the sweet spot of commercial quality at the local printer's price or less.

Nilesh Parwani,MD, Vistaprint India, said, "India is a significant market opportunity for us with its rapidly increasing internet penetration and huge base of small businesses as well as a large consumer base under the age of 25 years that is net-savvy. We understand that India is an extremely cost conscious market and with our remarkable technology backbone and experience in many other markets around the world, Vistaprint not only offers an amazing price-quality proposition but is also at the forefront of driving a fundamental change in the way small businesses and consumers will order printed products and services in India."

"We have a long-term view on the market and will continue to invest, to build a top-notch local team and develop world-class manufacturing capabilities to adhere to our high quality standards and drive towards our long-term goal of being a clear market leader in our space," Parwani added.

Vistaprint's offering encompasses wide-ranging services from logo creation, website to personalized, physical products such as business cards, calendars, invitation cards, stationery and other customized promotional items brochures, stickers, apparel line with custom embroidered polo t-shirts and caps.

Over the next six months, Vistaprint plans to include additional products such as banners, posters, mugs, as well as an all-exciting proprietary promotional product line.

Vistaprint has a unique business model where it not only offers ‘free' custom design services through the front-end website but also delivers a final customized finished product to its customers. It's India website www.vistaprint.inis a comprehensive platform that offers consumers graphic design software to easily create and order full-color, personalized, professional-looking printed products, without any prior graphic design training or experience.

Customers have access to graphic designs, content suggestions, logo design services, design templates, and over 70,000 photographs and illustrations. In addition, our design support staff is available to provide design assistance to customers at no charge.

This marriage of significant ‘value-add service' and ‘personalized product delivery' offers a simple yet powerful end-to-end solution for ‘strapped-for-time' business owners, professionals and consumers at large.

Already a market leader in this space across US, Europe, and Australia, Vistaprint's India arrival is part of its strategy to enter new markets in Asia.