Virgin set to capatalise on MNP

MUMBAI, INDIA: After a successful run in South India and Orissa, Virgin Mobile has now launched its GSM services in Maharashtra. Talking about the launch in an exclusive with select media, Jamie Heywood, deputy CEO – India, Virgin Mobile said, “As GSM is where a larger portion of the total mobile subscriber base lies, this is a great opportunity to stake the success of our CDMA offerings and build on them in GSM; the goal being to take these opportunities and make them available to a larger audience.”

With this in mind, Virgin is building on its VAS, which accounts for 9-10 per cent of its revenues, offering three new schemes, namely 20p per minute anywhere in India tariff, available for both CDMA and GSM subscribers, as well as Virgin to other cells at 40p, and Virgin to landlines at 50p, which presents a 20 per cent saving, as compared to other operators.

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