Videology announces Asian expansion

SINGAPORE: Videology, largest video advertising platforms-today announced a major expansion of its Asian leadership team with the creation of five new regional positions.

In order to leverage both the rapid growth of video advertising demand and the potential for greater expansion in Asia, the company has invested in new expertise to service the region, including a dedicated regional director, as well as leaders in strategy, operations, client services and supply-side technologies.

According to the IAB, 41 per cent of the worldwide Internet audience now resides in the Asia Pacific region, compared to 14 per cent in North America and 27 per cent in Europe. Moreover, digital advertising is expected to grow 16 per cent across the region in 2014. While specific figures for online video are not available from the IAB, Videology expects growth to significantly outpace that of overall digital spending due to the relative size and lifecycle of the medium.

"Asian media is making the transition to digital even faster than in other parts of the world. Advertisers and agencies are anxious to harness the emotional power of video as part of a screen-agnostic approach as consumers increasingly add tablet, mobile and PC viewing to their TV diet," said Ken Pao, managing director, APAC at Videology.

"These leadership appointments will ensure that we are able to offer our partners industry-leading expertise in targeting their messages and securing premium video inventory across the region."

The full list of appointments is:

* Byron Munson becomes regional director for Southeast Asia and India and will lead Videology's operations across the region to bring market-leading technology solutions to its agency holding company and media partners. He has more than 13 years of media experience in Australia, the UK and APAC, including positions with Adconion Media Group, Pacific Magazines, DDB and McCann Worldgroup.

* Michael D'Ambrosio becomes director of Supply for APAC and will oversee the sourcing of premium quality inventory across the region as well as rolling out supply-side tools to publisher partners. He was previously part of the Videology's European team and has also worked at Lycos and InSkin Media in the UK.

* Kristian Claxton has been named as the first commercial accounts director for South-East Asia and will build relationships with Videology's agency partners and particularly trading desk experts. He was part of the launch team for Videology in the UK and Ireland and has also worked at Ebiquity, MEC and Channel 4 in the UK.

* Fiona Tate becomes Director of Strategy for APAC and will work to ensure consistency of priorities and development across the region. She has more than 10 years of experience in operational and client service roles in both Europe and Asia, including positions at Komli Media, Admax Network and Advertising.com.

* Edward Yuen has been named as Director of Operations for APAC and will oversee the Videology product and technical operations, working with clients to ensure Videology tools and products continue to lead the market. He has previously worked for both TVN and Yahoo!7.

The five will work alongside the existing Videology APAC team led by Ken Pao and will also liaise with Videology's recently announced global experts, Rhys McLachlan, head of Global TV Strategies, and Jana Eisenstein, senior vice president of Global Accounts.