VeriSign metrics highlight heavier traffic

BANGALORE, INDIA:VeriSign, Inc., the trusted provider of Internet infrastructure for the networked world, today announced record figures for the number of times its VeriSign seal was viewed by consumers on critical online sales days this year – a useful indicator of traffic on e-commerce sites. 

On three days that typically constitute the busiest of the holiday season for online retailers – “Cyber Monday” (Nov. 30), “Green Monday” (Dec. 14), and “Green Tuesday” (Dec. 15), online shoppers saw the VeriSign seal approximately 789 million times, or roughly a 50 percent increase over the same days last year.

VeriSign seals are common fixtures on Web pages of leading merchants. For example, the VeriSign Secured Seal indicates that the Web site is secured by SSL encryption and the identity of the business has been authenticated. The familiar VeriSign checkmark is displayed on more than 90,000 Web sites in 160 countries around the world--more than any other trust mark on the Internet.  Additionally, in studies conducted by a variety of businesses, the VeriSign seal has been shown to increase transactions ranging between 10 to 36 percent.

“As more and more people rely on the conveniences that online shopping affords, the VeriSign seal is there to help address any concerns around a secure shopping experience,” said Tim Callan, vice president of product marketing at VeriSign.  “A VeriSign seal offers a window into online activity on Web sites protected by the world’s most recognized trust mark.  By tracking the number of times consumers viewed a VeriSign seal, we’re able to offer an indication of when consumers were most actively shopping online.”

VeriSign is the most respected and trusted SSL authority on the Web. Ninety-one percent of U.S. online shoppers are familiar with the VeriSign seal, a larger percentage than any other Internet trust mark. Not surprisingly, 90 percent of the top 50 companies on the Internet Retailer 500, 93 percent of the Fortune 500 that use SSL and 97 of the world's 100 largest SSL-using banks secure their sites with SSL Certificates sold by VeriSign (includes VeriSign's subsidiaries, affiliates and resellers).