Vdopia unveils online advertising platform

NEW DELHI, INDIA: Vdopia, a provider in online and mobile video advertising, on Monday  announced the roll out of Talk2me Ad platform/unit.

This ad format enables the users to share the ads they like the most, and store them as well. One can fill in the enquiry form after the ad has played and can also replay the ad. In addition, this format also provides a detailed tracking of the campaign using Vdopia’s soon to be launched, Performance Beyond Click metrics.

Talk2me ad format would be available for brands both in the online and mobile space.

The ad, which can be shared with various groups on social networking and blogging sites, would automatically enhance the Brand value as it provides unmatched viral effect, said a press release.

The sharing of video on a user profile increases the life of the video ad to a longer span of time as the video ad gets posted on a user profile and can be seen multiple times.

"The market expectation is high as the industry considers Vdopia as a benchmark in online and mobile video monetization space. In fact, the advertisers also consider Vdopia as the most potent partner to grab the attention of their audience. It is this recognition that motivates us to constantly innovate”, said Srikanth Kakani, founder, Vdopia Inc.

Till date, majority of the online and mobile ads have limited interactivity, said the release.

The cost of adding interactivity through third party rich media ad serving companies is fairly high. In fact, the conventional static or any other media advertising do not match up with the Return on Investment.

Vdopia breaks the rule here and will not charge anything extra for these features thereby making talk2me an excellent value proposition for the brand advertisers, it added.

The user-friendly Talk2Me Ad format invite audiences to engage in additional advertiser content.

“We are proud of this important milestone, demonstrating our competency to provide superior user experience and enhanced return on investment to the brands. This is a significant value addition from our stable,” informed Saurabh Bhatia, chief business officer—Vdopia Inc.