VAS: a way towards green

Idea's Sirji is back on the tele screen, this time in a new avtaar of an agonized tree urging subscribers to switch to mobile applications that can substitute use of paper.

The telecom major plans to promote a slew of value added services like mobile newspaper, receive e-bills on mobile, mpayments and transactions, issue e-tickets and boarding passes; thereby saving tonnes of paper each day.

The operators have long been talking of business sense in adopting green measures. It is one industry that pays hefty energy bills. With environmental concerns taking a central stage in the recent times, the service provider's idea might click this time, unlike its past few campaigns that definitely got people talking, but definitely not walking and buying the connections.

This initiative to educate subscribers on the use of mobile applications that can help subscribers cut down their carbon footprint is an encouraging step towards the long journey.

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