UST Global to use UXTesting’s emotion detection tech to deliver improved user insight

|November 14, 2017 0
Image courtesy of iosphere at freedigitalphotos.net

INDIA: UST Global, has partnered with UXTesting, a Silicon Valley based startup that focuses on User Experience testing to offer improved end consumer experience to its customers.

Founded Silicon Valley in 2015, UXTesting has been developing more bleeding edge capabilities to address the typical industry gap of obtaining direct user feedback in a natural setting, and quantifying that data into straightforward, measurable, and actionable results.

UXTesting’s emotion detection technology using artificial intelligence will now enable early validation of user emotions and enhance the end user experience.

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Aldrich Huang, CEO and co-founder of UXTesting, said, “This partnership will enable UST Global to deliver improved user insights to its Fortune 500 customer base and create more value for the end consumers.”

UST Global’s Design for Happiness framework, which brings a powerful human-centric insight will be integrated with the UXTesting platform.

Sunil Balakrishnan, Global Head for Development Center Operations, UST Global, said, “Leveraging UXTesting’s powerful features like emotion detection, we can help our customers stay competitive and relevant in the market.”

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