Unveil the ‘Mercedes-Benz GT6 Racing Challenge’ across cities

NEW DELHI, INDIA: Sony PlayStation, the foremost players in the console gaming segment today announced an exciting challenge for the youth in partnership with leading luxury automobile brand Mercedes-Benz.

For the first time in India, the brands will collaborate for their multi-city gaming championship on the PS3 console - the ‘Mercedes-Benz GT6 Racing Challenge.' Taking place across 42 exclusive PlayStation zones at Large Format retail stores like Reliance, Landmark, Croma, Jumbo and several gaming outlets like Game4U, Zinklo and Gamineazy among others throughout the country, enthusiastic gamers will get a chance to participate in the on-going virtual gaming championship in their very own cities until December 1st, 2013.

Sony PlayStation along with Mercedes-Benz will play host to Gran Turismo enthusiasts across 14 mega cities engaging in an invigorating virtual kick-off to the Gran Turismo 6 game launch next month. Players will compete against other gaming enthusiasts on the GT5 game and 2 finalists will be showcasing their gaming expertise, competing against each other on ‘Gran Turismo 6' during its launch in Mumbai on December 6th 2013.

Sony PlayStation zones across key metros like Mumbai, New Delhi, Gurgaon, Bangalore, Ahmedabad, Kolkata, Chennai, Hyderabad, Lucknow and Pune amongst others will be buzzing with activity as gaming enthusiasts vie for the top spot.

The innovative partnership will see the much coveted Gran Turismo branded Mercedes-Benz cars moving across Mumbai and Delhi, providing a real life glimpse and an exhilarating experience that is associated with the Mercedes-Benz cars that makes the Gran Turismo game so exciting to play in the virtual world.