Twitter promotes Rishi Jaitly to drive content partnerships in APAC, ME

SINGAPORE: In a bid to push-up its news feed, Twitter is scouting content partnerships across the news, politics, sports, TV and entertainment verticals in APAC and Middle East.

For this, the company has promoted Market Director of India & Southeast Asia- Rishi Jaitly as Vice President, Media for APAC & ME. Jaitly will lead business strategy and build up the media partnerships function in these regions.

His team will work with key publishers to prioritize Twitter as their first and immediate platform to reach and engage with a mobile audience across Twitter's live, public platform, including the Twitter, Vine and Periscope apps.

Jaitly said, "The two regions account for over half of the world's Internet, mobile and social media users today, so this is an exciting opportunity to connect with content partners to drive the global digital revolution. My strategic priorities are to enable our content partners to grow their audience on Twitter, increase our engagement with emerging talent and digital natives, and bring more premium non-English content onto Twitter."

Based in Singapore, Jaitly will grow his teams in digital markets including Australia, India, and Japan, while expanding his team into new markets in Greater China and Southeast Asia.

His new team in Singapore recently completed a TV partnership deal with MediaCorp to use Twitter's SnappyTV platform to exclusively provide high-quality video clips of the country's 50th National Day Parade via Tweets during the live event.

Katie Stanton, Vice President, Global Media, said, "Since joining Twitter in the fall of 2012, Rishi has done a tremendous job of evangelizing the power of Twitter's platform for our users, influencers and content partners in India and Southeast Asia, including several of our largest and fastest growing markets in the world. By promoting Rishi, we can quickly expand into new markets with a winning playbook, build up our strategic alliances and audience engagement."