Twitter brings video for mobile app promotion

INDIA: Recent research shows that 82% of Twitter users watch videos on Twitter, and 90% of video views on Twitter are on mobile devices. Realizing the potential, Twitter has now made its Video App Card is available globally to all advertisers running mobile app promotion campaigns on Twitter.

Mobile app developers can now use the power of video through this Video App Card to promote their mobile apps on Twitter.

The Video App Card shows people a preview of your app with autoplay in timelines. App developers can use our entire suite of targeting tools, including interest, keyword, device, location, and tailored audiences to ensure that they are reaching the people most likely to be interested in your app.

The Video App Card has helped the developers drive higher quality mobile app installs, revenue per user, and retention, claims Twitter.