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TVS-E offers range of retail POS products

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CIOL Bureau
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BANGALORE, INDIA: TVS Electronics, the IT peripherals major and a leader in Dot Matrix printers in the market has expanded its portfolio in IT hardware with an entire range of Retail IT hardware products. With the addition of the POS range of products TVS-Electronics has become the only organized player in the country with a vast comprehensive range of retail IT products for both organised and unorganised sector.

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The diversified range of products include POS printers (thermal and dot matrix), integrated touch screen, barcode scanner, electronic cash register and cash counting machines, customer pole displays, etc.

The POS products by TVS-E caters to suit the needs of sectors as varied as textiles, food & grocery, restaurants, hospitals, educational institutions, beauty parlours, pharmaceutical stores, jewellery stores, book stores, electronic showrooms, logistics etc on a pan India level. Being on the cutting edge of technology these sectors have gained a huge leverage in optimizing their time and business while servicing the multitudes of customers visiting the store daily.

V. Shankar, Senior Vice President, POS & Solutions business group, TVS Electronics says: “With an improved scenario in the Indian retail market, there arises the need for sustaining the momentum with sharp technology and greater focus on customer convenience. Hence as an effort to modernize the Indian retail scenario TVS-E with its tradition of innovation and customization has devised customer friendly hardware technology sought by a small kirana shop owner down the street to a large retailer operating chain of stores in malls and shopping centers.”

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He adds: “While both organised and unorganised sectors have adopted technology for customer convenience, the scale of operations is what determines the demand. Our products are completely developed and customized based on the intensity of operations and factors related to those. The TVS-E POS products are diversified to suit the heterogeneous mix of lakhs of Indian retailers with over 25-30 hardware solutions.”

TVS-E has currently has over 200 channel partners and 150 Retail Solution Providers in the POS category across India. The company also aims at building a network of TVS-E owned Demo Zones across India targeting the retailers to facilitate a better access to these technology products.

India has the largest numbers of retail outlets in the world. Though the market has been dominated by unorganised players, the entry of domestic and international organised players is set to change the scenario.