BANGALORE: TriVium India, operating in the Electronic Customer Relationship
Management (eCRM) space, has announced that they have joined Intel's e-Business
Solutions Provider Program (eBSP), a worldwide channel-focused initiative that
provides businesses with a source for standardized e-Business solutions.
TriVium's eCRM product, the SimpleRM is a cost-effective, Web-based, simple
to use and implement CRM solution that integrates sales, customer service and
marketing capabilities across all customer touch points. The eBSP program
outlines marketing and technical program commitments and an overall agreement to
work together to deploy end-to-end e-business applications and solutions, based
on Intel Architecture and TriVium's eCRM product SimpleRM.
TriVium India CEO, Arun Maheshwari, said: "Joining Intel's eBSP program
will help us realize our strategic vision of working with world-class firms, who
supplement and complement our core technical and marketing strengths. Intel
gives us the cutting-edge we are looking for both from the technological and
marketing perspective."
"Intel's eBSP program provides solution providers with the products,
tools, resources, and technical information they need to offer the best
Intel-based e-Business solutions to their customers. We are excited about
working with innovative companies like TriVium," said Narendra Bhandari,
General Manager, Internet Solutions Group, Intel-Asia.
Intel launched its eBSP Program in February 2000 to work with leading
e-Business solution providers to develop a "best of breed" e-Commerce
integration framework, operating on Intel architecture-based systems, for large
and small companies setting up business on the Internet.
The Intel eBSP Program's technology enablement occurs through the use of Intel
labs, engineers, technical marketing support, and training and certification
programs. Member eBSPs have access to Intel's database of collateral, white
papers and solution briefs, as well as to Intel client and server hardware,
software, and networking products.
In addition to technology enablement, the Intel eBSP Program offers
e-Business solution providers' cooperative marketing efforts, special marketing
funds for advertising, seminars and events, solutions catalogs, and the ability
to market themselves on Intel's e-Business Center Web site.