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TriVium India joins Intel’s e-Business venture

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CIOL Bureau
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BANGALORE: TriVium India, operating in the Electronic Customer Relationship

Management (eCRM) space, has announced that they have joined Intel's e-Business

Solutions Provider Program (eBSP), a worldwide channel-focused initiative that

provides businesses with a source for standardized e-Business solutions.

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TriVium's eCRM product, the SimpleRM is a cost-effective, Web-based, simple

to use and implement CRM solution that integrates sales, customer service and

marketing capabilities across all customer touch points. The eBSP program

outlines marketing and technical program commitments and an overall agreement to

work together to deploy end-to-end e-business applications and solutions, based

on Intel Architecture and TriVium's eCRM product SimpleRM.

TriVium India CEO, Arun Maheshwari, said: "Joining Intel's eBSP program

will help us realize our strategic vision of working with world-class firms, who

supplement and complement our core technical and marketing strengths. Intel

gives us the cutting-edge we are looking for both from the technological and

marketing perspective."

"Intel's eBSP program provides solution providers with the products,

tools, resources, and technical information they need to offer the best

Intel-based e-Business solutions to their customers. We are excited about

working with innovative companies like TriVium," said Narendra Bhandari,

General Manager, Internet Solutions Group, Intel-Asia.

Intel launched its eBSP Program in February 2000 to work with leading

e-Business solution providers to develop a "best of breed" e-Commerce

integration framework, operating on Intel architecture-based systems, for large

and small companies setting up business on the Internet.






The Intel eBSP Program's technology enablement occurs through the use of Intel
labs, engineers, technical marketing support, and training and certification

programs. Member eBSPs have access to Intel's database of collateral, white

papers and solution briefs, as well as to Intel client and server hardware,

software, and networking products.

In addition to technology enablement, the Intel eBSP Program offers

e-Business solution providers' cooperative marketing efforts, special marketing

funds for advertising, seminars and events, solutions catalogs, and the ability

to market themselves on Intel's e-Business Center Web site.

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