Trend Micro intros 'Affinity Partner' pgm

BANGALORE, INDIA: Trend Micro introduced, "Affinity Partner Program", designed to foster deeper, more profitable relationships with channel partners in the Asia Pacific region.

Amit Nath, country manager - India & SAARC, Trend Micro, “The program has been thoughtfully designed to offer broad-ranging, tangible benefits to resellers that will help them speed up time-to-market, lower the cost of doing business, and identify newer revenue streams to help broaden their customer base and increase profitability.”

The program comprises of three levels of membership – AffinityOne, AffinityPlus and Affinity – with different benefits depending on accreditation status. The program is designed beyond the revenue commitment from Trend Micro’s partners and provides them with the opportunity to advance through the program based on five categories instead of just on the basis of revenue commitments – coverage, contribution, commitment, capability, and capacity.

Vishal Bindra, CEO, Delhi-based ACPL Systems Pvt. Ltd., said: “Trend Micro actually goes that extra mile with their channel partners. They helped us establish ACPL as a renowned information security player in India. From being a company focused only on SMB, Trend helped us become a broader company also focused on providing enterprise security solutions.”

V Anand, chief executive, Chennai-based, Raksha Technologies, said: "“We have been associated with Trend Micro since day one of our inception in October 2000. We are thankful to Trend Micro for having helped us grow alongwith them. The association helped us carve a unique identity for ourselves in the market - we could demonstrate Trend Micro capabilities to our customers in gateway and centralised management which was very new to the customers in those days with minimal competition.”

Among some of the key resources of the Affinity Partner Program, member partners get access to the new Affinity PartnerWeb, a portal that empowers channel partners with profile manager that provides key partner demographic and usage information; event manager; eMarketing; online sales lead and opportunity management resource; motivation and incentives; and, deal and bid registration to register sales opportunities and special pricing requests, and to receive Trend Micro support and incentives.