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Travelguru partners with iXiGO.com

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CIOL Bureau
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BANGALORE, INDIA: Travelguru, a provider in online travel agency, today announced that it has partnered with iXiGO.com, an online travel search engine, to power its flights search.

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All airline searches and bookings on Travelguru would be powered by iXiGO travel search engine, enabling travelers to search for lowest airfares and then book them directly on airline sites, using iXiGO’s award-winning product, said a press release.

Travelers using Travelguru’s flight search functionality would be able to compare offers from airlines, and book them directly on airline sites by clicking on links on the results page.

This facility would allow travelers to complete the transaction more efficiently, and would save them booking fees charged by other travel portals.

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With travel agency commissions for airline bookings going down to zero, airline tickets will become more expensive when booked through travel agents, both offline and online, the release said. Airlines in India will thus favour increased direct online bookings on their own websites.

In such a market environment, iXiGOs consumer-friendly meta-search technology is enabling online travel portals such as Travelguru to move from an agency-model to a search-model, thereby making the site an operationally efficient and airline-friendly distribution channel, the release added.

Aloke Bajpai, founder and CEO of iXiGO said, “We are truly breaking new ground by becoming the first travel search in the world to partner with an online travel agency to power its airline bookings.”

Ashwin Damera, founder and CEO, Travelguru said, “This partnership will allow Travelguru to focus on our core strengths, that is, hotel bookings and holiday packages.”

He added that it would also allow them to trim down costs and offer the travelers the most feature-rich air product in India.

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