Transforming Pune’s digital landscape

PUNE, INDIA: Pune—the cultural capital of Maharashtra is going digital.

In the first ever large-scale effort towards digitizing Pune, and transforming its digital landscape, an initiative by Pune Digital Marketers (PDM) and 24 ADP conference.

The conference brought togather 20 of the best minds including prominent social and digital strategists such as Santanu Dutt, Sr Architect & Technology Evangelist, Amazon Internet Services; Anubhav, COO & Co-Founder, Sokrati; Hrishikesh Kunte, Head Global Product & Digital Marketing, Zomato; Abhishek Joshi, Head Digital Marketing, Redbus.in; Madhuri, Head Marketing, Crimson Cobalt Group; Arun Prabhudesai, Founder, Trak.in; Rohit Bagad, Founder & CEO, Inuxu and Sumeet Narang, Vice President, Marketing, Motorcycles, Bajaj Auto.

It addressed new-age marketing and ROI related issues such as How-to's of affiliate marketing, improving business decisions based on data driven analytics, networking enabled by technology, customer acquisition battled between scale and cost, how to incorporate digital to transform your business, the challenges in new age media and content creation, among others.

The topics were covered over two days on subjects such as The New Three Year Landscape across Digital, Mobile Marketing, LinkedIn strategy for personal and corporate branding, E-commerce & online sales, Planning media spends, Understanding e-Commerce & generating online sales, Quality score changes in social media landscape past & future, The impact on how agencies pitch to clients, Customer acquisition battled between scale and cost new age media & content creation.

"This was our effort for the first time to bring together digital expertise under one roof in engaging and educating the endless benefits of digital marketing and we were overwhelmed with its success with 200 registrations on day one and around 160 registrations on day two along with approximately 70 walk-ins for both the days cumulatively" said Ashish Dashrathi, Team 24adp.