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Transcend named leader in USB flash drive: Gfk

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CIOL Bureau
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NEW DELHI, INDIA: Transcend Information, Inc. (Transcend), a provider in flash memory products, has announced that it has been named the number one USB flash drive and portal media player brand in Taiwan, based on a recently released 2008 retail market report by German research firm, GfK Group.

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Austin Huang, regional head - Sales, SAARC & APAC, Transcend, said, “We are extremely proud to have received this recognition and would like to extend our gratitude to our customers who have placed their trust in our brand and have bought our products."

He added that they are confident that they could manage this remarkable feat time and again as Transcend is continuously winning new customers because of their consistent quality and value-for-money products range.

In the Asia Pacific region, GfK's "No.1" awards were presented to each participating country's top-selling brands in different product categories according to GfK retail audit data. The awards are based on total unit sales from January 2008 to December 2008.

To receive an award, the brand must be in general distribution in the country to which the award is related, and also be number one in unit sales, said a press release.

The GfK Group is one of the largest market research companies in the world. Founded in 1934, the group employs a staff of about 10,000 people working in 115 operating companies to deliver knowledge on markets and sectors that cover more than 100 countries across the world.

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