Tour My App: Tool to help developers

CHENNAI, INDIA: Silver Stripe Software Pvt Ltd announces the release of Tour My App, a tool that helps web application developers improve user engagement on their web application, said a press release.

Over the last few years, online business models for web based applications have moved to a self-service model where users sign up and evaluate products by themselves, without the involvement of a sales person. A big problem web application developers face is from users who sign up, but do not see all the features of the product, and leave without making a purchase.

Tour My App helps web developers add guided tours within their application. These tours show users how to use the application and its features step by step, as if a sales person was sitting beside the user and guiding them, said the press release.

“When new users sign up for a web application, then only spend a few minutes trying to explore the features of the product. If they do not find the features they are looking for, then they close the browser and leave forever. Web applications are losing a huge number of users due to inadequate guidance in those critical few minutes” says Kausikram Krishnasayee, product manager, for Tour My App.

“Tour My App can be integrated with web applications in just a few minutes. With the number of web-based self-service products growing at a rapid pace, there is huge demand to solve the user engagement problem,” added Kausikram.

Analyst firm Gartner estimates the current online web application market to grow to $14.5 billion by the end of 2012, and to reach $22.1 billion by 2015.

Tour My App is open for signup online at http://tourmyapp.com.