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The resume is dead, long live social media

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Abhigna
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SANTA MONICA, USA: Julian Jensen, a young advertising entrepreneur, is trying to get hired only using social media.

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He plans to take photos & videos with strangers and post them online while tagging companies and social influencers.

When users share these posts, the tagged individuals will get organic promotion and in turn, increase visibility for the event. To motivate recruiters, the first company that extends a job offer to Jensen will receive 50 hours of volunteering for a charitable cause.

Jensen claims it is the first job application streamed live on the internet. "I think it's a very fresh idea," said Kyle Dardashti, a senior media strategist who analyzed the overall concept and marketing strategy.

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"Reactions to engaging media content creates instant traction. And because the event is live for only a short period of time, people will want to be a part of it," said Dardashti.

Jensen is making collaboration a core component of his event. Throughout the day, he will encourage those on the street and online to share their job search stories in an effort to educate and motivate others.

His key sponsor, The Industry, wants to create an Entertainment Resource Center in Los Angeles for independent entertainment artists working in film and television.

Everyone is trying to get the attention of companies and recruiters, but "while everyone is waving their hands in the air, I'm going to use a foam finger while standing on a giraffe."

Jensen wants to cut through the clutter and try something new by using social media to his advantage. Armed with fun photo props and support from friends, he is ready to "make sure everyone online and offline will have lots of fun. I know I will."

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