Tesco ramps up e-commerce with CDNetworks’ content acceleration

LONDON, UK: CDNetworks has been chosen by Tesco, a leading global retailer (grocery and general merchandise), to accelerate its website and bolster global online sales in key growth markets including China, Thailand and Malaysia. CDNetworks Content Acceleration optimizes Tesco's consumer shopping experience by reducing website load times by over 70% in Asia. In addition, CDNetworks Dynamic Web Acceleration ensures an efficient shopping basket experience.

Chirag Shah, lead service manager, Online International Grocery at Tesco said, "With plans to continue supporting our global position and online growth, we needed to strengthen our ecommerce end-user shopping experience in order to remain competitive. Speeding up the web page content delivery to our customers is imperative in order to provide an uninterrupted online experience and encourage repeat visits and purchases. By using CDNetworks, we can offer our customers quick, exceptional service."

By using CDNetworks' Content Acceleration, static content is cached locally close to the end user, thus reducing distance-induced latency from Tesco's local servers. This has decreased load time of Tesco's web pages by over 70 percent and the time it takes to render cached content by up to 40 percent. At the same time, CDNetworks' Dynamic Web Acceleration Service accelerates the shopping basket, providing customers with a fast, efficient and glitch-free online shopping experience.

Jeff Kim, president and COO of CDNetworks Americas/EMEA said: "Asia can prove to be a challenge for many retailers when it comes to ecommerce. Geography, local infrastructure and awkward regulations are all barriers to entry that need to be overcome in order to deliver an effortless glitch-free online shopping experience for consumers, while remaining competitive, building a strong profile and increasing revenue. With our local expertise and Points of Presence, we are well positioned to help global companies such as Tesco reach their international audience effectively."