Telcos can upsell with insights from interactive end of call notification

NEW DELHI, INDIA: mCarbon has announced the launch of Interactive End of Call Notification (iEOCN), which is an adaptive contextual marketing platform which will reach out to estimated 200mn mobile subscribers per day. The interactive feature is expected to propel significant growth in the ARPU of Telcos.

iEOCN works by extracting more value from an operator’s data and enabling faster, more intelligent customer interactions. It will help telcos to formulate better marketing strategies for its customers.

With lot of customer data being passed through networks, it is evident that the subscriber information is useless unless combined with other relevant data to create targeted campaigns in real time and iEOCN platform facilitates that. The platform provides a framework to capture customer data insights, manage and filter information basis applied business rules. It is an effective tool for telcos as they can optimize the number of campaigns basis individual customer preferences helping them to upsell products in real time.

“Interactive End of Call Notification (i-eocn) advances beyond rudimentary campaigns and adopts a contextual multichannel engagement model, that creates highly engaging customer interaction and an experience that cannot be replicated by traditional marketing methods or third-party data sources” said Rajesh Razdan, co founder and CEO, mCarbon

iEOCN platform processes millions of events every second in real-time, filters and contextually enriches the same to determine the key events that might affect customer experience. Such a solution helps achieve greater operational insight into customer facing processes and value-added services. It will ultimately help telcos to increase customer satisfaction, retention and lower costs by discerning patterns and trends that would otherwise go unnoticed.