BANGALORE, INDIA: The global IP traffic will continue to be dominated by video, exceeding 91 percent of global consumer IP traffic by 2014, says a recent study by Cisco.

'Cisco Visual Networking Index (VNI) Forecast and Methodology, 2009-2014', report finds that improvements in network bandwidth capacity and Internet speeds, along with the increasing popularity of HDTV and 3DTV are key factors expecting to quadruple IP traffic from 2009 to 2014.

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The Cisco VNI Forecast, which focuses on two primary user groups - consumer and business users - was developed as an annual study to estimate global Internet protocol traffic growth and trends.

Primary Growth Driver: Video
The sum of all forms of video (TV, VoD, Internet video, and peer-to-peer) will continue to exceed 91 percent of global consumer traffic by 2014.

Global Internet video traffic will surpass global peer-to-peer traffic by the end of 2010. For the first time in the last ten years, peer-to-peer traffic will not be the largest Internet traffic type.

The global online video community will include more than 1 billion users by the end of 2010. This number is exceeded only slightly by the populations of China (1.3 billion) and India (1.1 billion), making this user group equivalent to the third-largest country in the world.
 
Total Global IP Traffic in “bytes”
Global IP traffic is expected to increase more than four-fold (4.3 times growth) from 2009 to 2014, reaching 63.9 exabytes per month in 2014, up from approximately 56 exabytes per month for 2013.

This is equivalent to 766.8 exabytes per year - approximately three-quarters of a zettabyte by 2014.
 
Global Total Internet Traffic           
The study finds that by 2014: the global Internet will be four-times larger than it was in 2009.
 
The study also notes that by 2014: the following traffic equivalents will cross the global Internet each month:
§  11.8 billion DVDs; 15.7 trillion MP3’s; 295 quadrillion text messages
 
Global Consumer Internet Traffic             
Driven by video, Internet traffic will more than triple (from year-end 2010).