HYDERABAD, INDIA: Ericsson unveiled its latest radio base station site concept – Ericsson Tower Tube - for the Indian telecom market.

The award winning solution reduces total cost of ownership for customers and provide a sustainable, energy efficient and cost-effective means of bringing communication.

In contrast to traditional towers, the Tower Tube’s design employs modular concrete construction that allows the structure to be deployed quickly and easily, besides providing additional protection from vandalism and lightening. A self-contained site, it safely houses all equipment within its slim design (about 5m diameter at the base), making site acquisitions easier as compared to conventional sites which require more area for set-up.

In addition, the Ericsson Tower Tube does not require feeders and cooling systems. This results in up to 40 percent lower power consumption than traditional base station sites.

P Balaji, vice president, marketing and strategy, Ericsson India and Sri Lanka, said,” At Ericsson, it has always been our effort offer world-class products and services to our customers. This energy-optimized radio base station concept reflects our ability to understand and respond to customer requirements by reducing the total cost of ownership in order to expedite the roll out of mobile communications in India”.

Designed by Scandinavian architect Thomas Sandell, the Ericsson Tower Tube recently won the Technology Design category of the 2008 Wall Street Journal Technology Innovation Awards.