NEW DELHI, INDIA: Cisco and Tata Communications announced a partnership to showcase the fusion between Cisco products and the broadband services offered by Tata Communications. The companies will work on a series of joint promotions to show the benefits of going wireless to consumers in the Gurgaon district.

A specially-built mobile van, equipped with Linksys by Cisco home networking solutions and enabled by Tata Communications’ wireless broadband services will make a de-tour in the district from July 13 to August 9.

The van will be equipped with Cisco’s next generation wireless home networking solutions including entertainment routers, wireless adaptor, Internet home monitoring camera and network attached storage.

These technologies, which use the network as the platform, will highlight experiential demonstrations of wireless home solutions such as internet sharing, wireless printing, home monitoring and video streaming.

Consumers will also have the opportunity to win a wireless router, participating in ‘lucky draw’ contests.  Customers can benefit from a discount of Rs. 200 to Rs. 1,000 on various products during the period.    

Suresh Balasubramanian, national sales director, India, Cisco Consumer Business, said, “Cisco and Tata Communications have a shared vision of the wireless home and connected lifestyle. Cisco enables the connected life by delivering communication and entertainment experiences that are more visual, more social and more personal. "   

Mehul Kapadia, head marketing, Tata Indicom Broadband, said, “Cisco’s easy to use home networking products paired with our broadband services make a compelling proposition for consumers to make the transition from wired to wireless home environments. And this experience becomes richer on Tata Indicom broadband, India’s premium internet service provider.”