NEW DELHI: Bharat Sanchar Nigam Limited (BSNL) has launched personalized Ring Back Tone service for the landline subscribers for the first time in the country.

The dual credit of being the first to launch the Mobile RBT service across BSNL circles and now launching the same for its landline subscribers across the country, BSNL said in a statement.

The Ring Back Tones service allows the subscribers to replace the normal ring back tone with any song, sound or tune that is chosen by them from amongst a plethora of choice from various movie based, devotional, instrumental – premium and non premium content offered to them by BSNL.

The subscriber can personalize the Ring back tones for individual callers. The service launched by BSNL with the help of its preferred VAS technology provider and partner OnMobile Global Ltd.