NEW DELHI, INDIA: AirChord, the first multi-media  streaming company  that converges mobile and web, has launched a free service which lets the individuals and commercial channels  to upload their content and stream it live on web and mobile 24X7.

Users can create their own audio or video streams, tag their content and share it with a community. The capability to share and access audio and video streams exists, but is limited by GPRS data speeds. However the service provided by AirChord does not require much buffering and can also be accessed through WiFi, depending on the phones capability. The software is available in Symbian and J2ME. WINCE and  BREW version is in the offing.

Users would be required to register before downloading  the application from http://download.juiceup.in
With their tie-ups with commercial content providers from radio stations to TV channels and music labels, AirChord users can access  commercial content or individual content of their choice both on web and mobile i.e. they can tune into any radio ,TV or video channel from their mobile phones.

This application has been developed on a proprietary technology which allows high quality music and  video broadcast over small data throughput. The application will allow  users to access numerous feeds  across the world, and gives them linguistic choice to access and share their personalised content. The upload facility allows the users to upload content from their handsets using the client and GPRS connection or through the website.

Sanjay Sinha, CEO, Airchord Televenture Limited, said, "Over the years, we have seen media moving from 70 mm to TV, and now the paradigm shift is taking place towards smaller screens, which will become the medium of interacting, watching and listening to worldwide events as and when it happens."